InformationWeek Conference 2015 Agenda

View and export the InformationWeek Conference agenda.

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    • Sunday | 5:00pm
    • Sunday, 5:00pm - 6:30pm
      Location:  Franklin Bar - The Delano Hotel Lobby
      Session Type: Special Event
      Pass Type: InformationWeek Conference Pass
  • Marketing Is Just The Tip Of The Iceberg - How Mobile Messaging Is Transforming The Total Customer Experience - Presented By OpenMarket

    John Mascavage  |  VP of Engineering & Operations, OpenMarket
    Location:  Banyan D
    Session Type: Executive Briefing
    Pass Type: InformationWeek Conference Pass - Get your pass now!
    Vault Recording: TBD

    Marketing campaigns are just the tip of the iceberg for customer engagement via the mobile channel. Narrowly focusing on marketing use cases will limit the potential of mobile. How do you more broadly reach your audience and build long-term value? Hear John Mascavage discuss the critical role mobile plays in the entire customer journey from consideration, to purchase, to loyalty and advocacy. Learn how enterprises are using mobile messaging to drive more meaningful customer experiences and better business results.