InformationWeek Conference 2015 Agenda


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    • Sunday | 5:00pm
    • Sunday, 5:00pm - 6:30pm
      Location:  Franklin Bar - The Delano Hotel Lobby
      Session Type: Special Event
      Pass Type: InformationWeek Conference Pass
  • We Went Mobile First. What's Next?

    Trey Robinson  |  Senior Engineer, Skookum Digital Works
    Location:  Banyan B
    Session Type: Workshop
    Pass Type: InformationWeek Conference Pass - Get your pass now!
    Vault Recording: TBD

    So you got caught up in the Mobile First hype and your organization put out an app. The money should be rolling in right? User engagement not what you expected? Sales flat? Wondering what to do about the NEXT big thing? Mobile First is so 2013. Companies are now looking wearables, payments, NFC, and beacons to boost their brands. In this session Trey Robinson will talk about the Mobile First movement, the mistakes that were made, how to recover from them, and how to approach the new big things in mobile technology.